Mar/11

19

How To Excite Prospects

In order to be highly successful you need to know what causes excitement with your prospects. It is important that you understand why people purchase products and services. When you or writing sales copy, emails and you want a powerful message look closely at the below list. This information was supplied by Dwayne Huggins.

You should know by now that copywriting is a skill that you should embrace. You should definitely not ignore it especially as you are an online marketer. It is your voice online.

Recently I have been soaking up a lot of useful information, some I went looking for, some which came my way by chance.

The copywriting tips I am going to share with you today found me and I am so glad they did.

I would advise that you implement this tip into your copy as soon as possible.

I hope there is ink in your printer as you are going to need to print this.

26 Reasons Why People Buy | Copywriting Tip

To make money
To save money
To save time
To avoid effort
To get more comfort
To achieve greater cleanliness
To attain fuller health
To escape physical pain
To gain praise
To be popular
To attract to the opposite sex
To conserve possessions
To increase enjoyment
To gratify curiosity
To protect family
To be in-style
To have or hold possessions
To satisfy appetite
To emulate others
To avoid trouble
To avoid criticism
To be individual
To protect reputation
To take advantage of opportunities
To have safety
To make work easier

What To Do With This List | Copywriting Tip

This list was complied by Ed Mayor and when you real look at it he as hit the nail on the head with why people buy.

The copywriting tip I have for your today is how to use this list in your copy which will have money flowing into your bank account.

Print it out and place it near your computer screen.

When you sit down to write any sales copy or persuasive copy, consider the factors from the list which best suits why someone would buy your product, service or join you in business.

There will probably be more than one, but stick to 2-3 main key reasons.

As you write your copy, keep coming back to your 2-3 reason in your copy. Do this in different ways, but keep coming back to your chosen reason.

By doing this you keep pushing the readers ‘buying buttons’. Which will obviously increase the chance of you closing the deal.

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