Apr/11

12

You Must Tend To Your Marketing Garden

Today’s Article was written by Cathie Heath. She explains an analogy on your business and gardening.  She reminds us that You Must Tend To Your Marketing Garden.

It’s Spring, and it seems that everyone is talking about it being planting season.

They’re reminding us that if we don’t plant, we won’t have a harvest.

And while that’s true, I rarely, if ever, hear anyone talk about what comes
between seed time and harvest.

I’m a gardener.  I have lovely flowers and yummy vegetables growing in
my yard every year.  And I know there’s a LOT that comes between putting
seeds and seedlings in the ground in May and canning my tomatoes in September.

Preparing and nourishing the soil, using quality seeds and appropriate planting
techniques all matter, of course, but it’s those days after planting while we’re
waiting for our harvest to come in that can be the most important.

Excitement might carry us through the first few weeks.  We keep the soil
moist, thin the seedlings as they begin to grow, take care to remove weeds, etc.

Then we enter that long period of waiting.

Waiting through the summer.

Waiting for the harvest.

That’s when many stop working.

They don’t tend their garden, convinced that all they have to do is sit back
and wait for the harvest.

After all, they have faith.  They BELIEVE they’re going to have a harvest.

That’s all that matters, right?

Weeding and cultivating and fertilizing and spraying rabbit repellent are a
lot of work, you know.

And the neighbors complain about the smell of the stuff you’re using.

Besides, it’s hot…REALLY HOT out there in the summer. And who likes to work in
the hot sun?

So what happens?

Weeds accumulate and take the nutrients from the soil…or worse…
choke out the plants altogether.

A hard crust forms on the surface, making it impossible for life-giving
water to get to the plants’ roots.  Many wither and die of thirst.

Without fertilizer (yes, I use organic matter), the cucumbers aren’t much
bigger than a baby dill and the tomatoes aren’t producing enough to put up
for the winter.

Then the rabbits see the garden as a salad bar, and in a few hours…it’s gone!

To receive any kind of harvest, hard work, diligence and persistence are critical.

The only way to succeed…I mean have a bountiful harvest…is by cultivating the
discipline needed to get the job done even when we don’t “feel” like it.

Take time to ensure your seeds and seedlings are getting what they need to thrive

Despite fatigue and criticism…

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