CAT | Questions and Answers

Nick, I’ve bought leads from many different sources (some with a lot of promises) but I found that I wasted a lot of money. My questions is – is there a procedure or a series of questions I can ask the lead source before purchasing leads to get a better quality lead?

Thanks- Bruce

Nick Recent Comment by Nick Skolsky

Bruce, this is a very common occurrence when people scan the internet or look for the 'cheapest' lead or some 'special' ... and end up wasting a lot of time and money. Follow these 5 steps and you'll always receive good value for your lead dollars invested. 1. Test the knowledge of the lead broker simply stated this means finding out what the broker knows... Read more

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Alright, Nick…I know you’re the #1 enroller and top producer in your company – so share with me your absolute best ‘power close’ when I simply can’t get the prospect to make a decision yes or no. This results in a lot more conversations and a lot of trading emails that don’t seem to make any progress! Your idea?

~Jim

Nick Recent Comment by Nick Skolsky

Jim...everyone is looking for the "silver bullet"! The simple key to good recruiting is uncovering the prospects "DBM- Dominate Buying Motive", otherwise known as the "hot button". When you can find the "financial wound" and you have the solution (financial plasma) you are well on your way to acquiring that new marketing partner It also sounds like you're trying to overcome a pretty common... Read more

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Nick, how is it possible to scientifically evaluate any marketing campaign in terms of dollars invested and return on investment. Is there a system or a way to produce results in terms of “numbers” to do a true evaluation?

Nick Recent Comment by Nick Skolsky

Jonathan - the easy way to determine how your money is being invested in a lead campaign is to monitor two indexes. The first is CPL or cost per lead. For example, if you invest $1,000 in a USA Today ad and receive 100 responses, your CPL is $1000 divided by 100 and your CPL is $10 per lead. This is only a 'barometer'. What we're really looking for are results! Right? Let's... Read more

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