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Written by Miriam Buhr.
Sometimes people who want to build a business and incorporate online marketing strategies tend to get lost in the minutiae of technology. Yet if you would just do what you already know how to do…you’ll get what you want!
The idea is to craft A Message To Market Match! First and foremost, you need to know who are the right people before you can promote to them. Do you know who is your target audience? Who are the “right” people for you? It’s about figuring out who is your best prospect and who you want on your team! Learn essential business concepts and embrace philosophies that highlight bedrock business principles.
Below is a snapshot of the 4 Steps of A Marketing Process which consist of: 1. Collect, 2. Capture, 3. Communicate, and 4. Close…
1. Collect: You attract people by placing information in places where the “right” people that you are interested in can see it. In the internet world it equates to content material such as this blog post, or it can be a video, audio, press release, and for offline marketers it simply translates to having a conversation, putting up flyers or signs. Typically I suggest that people select between 3 to 5 collection methods.
2. Capture: You acquire the identify of people who are interested in your stuff, which in turn translates to a database. Therefore you simply get their name, telephone number, email… It can be a form (online or offline) where people put their contact information. Do you know those forms that you fill out at department stores to get their catalogs or the forms on blogs which you fill out to get free stuff or e-books?…that’s it! So, these forms can be found on a blog, can be already captured info in the form of purchased leads, mailing lists or simple business cards.
3. Communicate: In this process, you are simply sending information to people. You are following-up with people using an “autoresponder, which sends out your messages automatically to your mailing list. When you communicate with the people that have given you permission to interact with them, you are giving them what you promised information, tips, resources. You also can promote things or products that your audience may find beneficial. You are letting your people know what’s going on via email or offline via postcards. What you use to communicate is not important, keeping a line of communication open is what’s essential to your business.
4. Close: It’s when your people, your client, finally decides to join you or buy from you. Oftentimes the person you’ve been communicating with closes themselves. Remember that it’s via the communication process that people get know you, like you, and trust you, which applies to that old but familiar adage in business that says “people do business with people they know, like, and trust.”
What is the philosophy behind these processes?…”Don’t Beg People For Their Money, Beg Them For Their Time! People will stay with you until they hate you, are fed up with you or they pay you.
Follow the 4Cs to marketing which you can apply online and offline and see how you bring to life your message to market match.
Remember that the right message in front of the right market is what opens the vault because if you really open your eyes you would see money is all around you. The fact of the matter is that you just don’t see it yet!
