6-23-10 Nick Skolsky How to Custom Design the Perfect Prospecting System for You

In other words, if you raise the level of the group that you hang with, and you raise the level by finding people…never find people that are not as smart as you. Find people that are smarter than you. And keep surrounding yourself with those people. Because they are going to find people that are smarter than them. And the more you hang around with them, just osmosis, it’ll rub off on you. One of the people I really enjoy, and he’s just a gentleman I enjoy. He’s had his ups and downs. And works very hard. What I get from him is information. But, information that has been filtered by his brain. It’s basically stuff that he either knows, or created, and he makes it his own. So it’s not really his own, but he adopted it. So it becomes his own.

One of the things he talked about, this is a gentleman that’s been in network marketing for a long time. And has been teaching it for a long time. You see, he’s been the owner of an MLM company. And had done millions of dollars. He decided that as part of his teaching, he’s going to go out, and he set a goal for himself of 365 people that he’s going to talk to about his business. One a day, sometimes he may take a week off and do seven, the next extra, the next week. The reason he came up with this, is he said that you have another muscle in your body that you don’t know about. And he called it prospecting awareness. That’s the name of the muscle. It’s your prospecting awareness muscle. And just like any other muscle, you have to develop it. And you have to keep using it to keep it strong. Otherwise, you know, somebody lays in bed a week or two, and they can’t walk anymore. Because their muscles have lost their muscle tone.

He says that to develop this prospecting muscle, you have to raise your awareness. And your awareness is raised just by thinking about it. So, when you go out in the world, whatever you’re doing, whether you’re riding in a cab, or you’re going to the market, and you’re standing in line, wherever it is, you don’t take a sledgehammer and try to convince somebody about your business. It just doesn’t work that way. Nobody’s interested. No more than you would be interested. But, what you do is you open up channels of communication and start developing relationships.

This saying about the custom recruiting, the custom design recruiting. It’s all part of that, how do you go about and start building and flexing that recruiting muscle, and start increasing the awareness. By the way, that’s how you measure the strength of the recruiting muscle. You don’t measure the strength by how many people you recruit. Because when you have your awareness, at the right level, you’re just going to be a recruiting machine. That’s just the way it is. Because every person you talk to is on your radar as a recruit, a potential recruit.

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